Date sent: Wed, 4 Jan 2006 22:45:32 +0000
21:23 Wed 04 Jan 2006 REF:2PCBeAR1
Y/R: Committee Meeting Jan 2006
TO: Cathy BARBER cc Management Committee
Secretary
PITTWATER RSL FOOTBALL CLUB [PRSLFC]
SPONSORSHIP DRAFT PLAN FOR 2006
Hi Cathy - Happy New Year ! I hope you had a great Christmas and
New Year break
I thought it may be helpful for the 2006 Management Committee if
I could illustrate how by using e-mail we can endeavour to meet
Peter's direction for the Management Committee to receive the previous
Minutes and the reports 1 week before the next committee meeting
which is scheduled for Wed 11 Jan 2006.
A Proposed Sponsorship Plan
b Management Summary
s Next Steps
A PROPOSED SPONSORSHIP PLAN
I provide my report as the Sponsorship Officer on a proposed Sponsorship
plan for the next 12 months.
The idea is that the management Committee may want to review this
before the meeting and prepare questions or contact me by e-mail
prior to the meetings to clarify issues
At my meeting with Peter on 24 Dec he provided me with a copy of a
revised Organisation Chart which identified a number of new Volunteer
positions including a Senior, Junior and Sub-junior Web Co-ordinators.
This 12 month Sponsorship Plan has been prepared to build on the
1 Objectives of the Club to provide a Community Service,
2 the hard work contributed by the Management Committee over a number
of years to build a great organisation for Youth development
3 an excellent web-site
MANAGEMENT SUMMARY
a Currently PRSLFC has a web-site with 7 Sponsor Logos
b According to the Marketing Research conducted, very few
people look at the web-site because it does nor provide
results as these are on MWFC site and it does not have any
other activities that are of interest to the players or the
parents
c It is proposed that the web-site is developed to give members
reasons to access the Sponsors web-site on a regular basis
eg
1 regular social events,
2 match results for other teams not on the MWFC web-site,
3 special offers by local businesses eg special offers
for Australia Day
d It is proposed to provide a number of Social Activities over 12 months
that will encourage Sponsors and Members to appreciate the web site
and visit it each week for 12 months
e It is proposed to minimise the basic cost for Sponsors so that the
return to PRSLFC will be based on the number of hits and new
business received by the Sponsors
f It is proposed that there are a number of levels of Sponsorship
possibly
1 Platinum - Lump sum logo on shirts, Web Home Page
2 Diamond - Web-page/Document eg Coaching Manual
3 Gold - Event Sponsorship - Gala Day, Coach Evenings
4 Silver - Team Web-site Sponsorship - 3 sponsors/team
5 Bronze - Static web-page eg Equipment Asset web-page
g It is proposed that each event is self funding and each event
has to provide a monthly report to the Management Committee
h It is proposed that there is an "Activities" sub-committee comprising
the Social Secretary, Sponsorship Officer and Club Administrator
to keep sponsors informed of events and responses
NEXT STEPS
If the Management Committee is in agreement in principal at the next
meeting I will review the figures and possible return once the Position
Functions/Responsibilities have been completed.
Regards
Steve GOULD
Sponsorship Officer
PITTWATER RSL FOOTBALL CLUB
22:40 W 2006/01/04 Syd 2065
E: Stephen.gould@smeems.net
M: 0416-009-468
W: Record of project
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Revised: S: 06:58 Thu 2005/11/24 Syd 2089
F: 07:17 Thu 2005/11/24 Syd 2089
Who: sgg
Authorised: sgg
Created: 15:45 Fri 2005/09/09 Syd 2089
By: sgg
Revision: 2PAEAMA1 .001
Original Page: 3a4
Change date:
Who:
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